1 how many people learn finance first time.

2 talk about his sons story.

3 motivation  \ personal

 　　time and  risk two important fact

　　six principles

　　<公司理财>

4 mathematics + $$$ = finance

5 three people  james , Buffert Jack welch

　　the common point is understand of finance.

6 Labor Markets Product Markets Capital Markets Households Financial Internedianries Nonfinancial Corporational

7 valuation and management..  desition..

8 demostrion sale all peole don‘t know the value of the goods.

9 how valuation is done.

　　how are financial assets values?

　　how should financial assets be valued?

　　how do financial markets determine asset values?

　　how well do financial markets work?

10. Management 

　　How much should I save/spend?

　　What should I buy/sell?

　　When should I buy/sell?

　　How should I finance the transaction?

Applies to both personal and corporate financial dicisions

11  Accounting

　　the language of finance

　　vocabulary , syntax, grammar, prose, and poetry

　　language frames and circumscribes the analysis

　　basic concepts should be familiar to you by now

　　stock VS. flow   variables  that is think about a bathtub and think about fauct turned on.

　　the stock is the leve of the water. the flow is how fast the water is coming into the tub.

12 There is no such thing as a free lunch

　　Other things equal, individulas: prefer more money to less(non-satiation);prefer money now to later(impatience);prefer to avoid risk(risk aversion)

　　All agents act to further their own self-interest

　　financial market prices shift to equalize supply and dermand

<Finance Theroy>