UITableView cell自定义头文件：

shopCell.h

#import <UIKit/UIKit.h>

@interface shopCell : UITableViewCell

@property (strong, nonatomic)  UIImageView *image;
@property (strong, nonatomic)  UILabel *name;
@property (strong, nonatomic)  UILabel *itemshop;
@property (strong, nonatomic)  UILabel *itemshopprice;
@property (strong, nonatomic)  UIButton *focus;
@property (strong, nonatomic)  UIButton *share;
@property (strong, nonatomic)  UIView *shopAreaView;
@property (strong, nonatomic)  UIView *goodsAreaView;
@property (strong, nonatomic)  UIView *lineView;
@property (strong, nonatomic)  UIView *searchAreaView;

@end

对应的.m文件
#import "shopCell.h"
#import "FTMacro.h"
@implementation shopCell
- (id)initWithStyle:(UITableViewCellStyle)style reuseIdentifier:(NSString *)reuseIdentifier
{
    self = [super initWithStyle:style reuseIdentifier:reuseIdentifier];
    if (self) {
        int shopAreaViewHeight=1;
        int goodsAreaViewHeight=1;
        int goodsAreaViewLeft=kGoodsAreaViewGap;
        _image = [[UIImageView alloc] initWithFrame:CGRectMake(10, 20, 120, 120)];
        [self.contentView addSubview:_image];
        
        
        
        _name = [[UILabel alloc] initWithFrame:CGRectMake(145, 18, kScreenWidth-155, 90)];
        _name.numberOfLines = 0;
        _name.font = [UIFont systemFontOfSize: 15.0];
        [self.contentView addSubview:_name];
        
        _itemshop = [[UILabel alloc] initWithFrame:CGRectMake(145, 100,65, 20)];
        _itemshop.numberOfLines = 1;
        _itemshop.textAlignment=NSTextAlignmentRight;
        _itemshop.font = [UIFont systemFontOfSize: 13.0];
        [self.contentView addSubview:_itemshop];
        
        _itemshopprice = [[UILabel alloc] initWithFrame:CGRectMake((145+65), 100, 60, 20)];
        _itemshopprice.textAlignment=NSTextAlignmentLeft;
        _itemshopprice.numberOfLines = 1;
        _itemshopprice.textColor= [UIColor redColor];
        _itemshopprice.font = [UIFont systemFontOfSize: 13.0];
        [self.contentView addSubview:_itemshopprice];
        
        _searchAreaView = [[UIView alloc] initWithFrame:CGRectMake(kScreenWidth-135, 15, 135,20)];
        [self.contentView addSubview:_searchAreaView];
        
        _focus = [[UIButton alloc] initWithFrame:CGRectMake(kScreenWidth-70, 87, 40, 40)];
        [self.contentView addSubview:_focus];
        
        _share = [[UIButton alloc] initWithFrame:CGRectMake(kScreenWidth-40, 89, 40, 40)];
        [self.contentView addSubview:_share];
        
        _shopAreaView = [[UIView alloc] initWithFrame:CGRectMake(0, 140, kScreenWidth,shopAreaViewHeight)];
        [self.contentView addSubview:_shopAreaView];
        
        _goodsAreaView = [[UIView alloc] initWithFrame:CGRectMake(goodsAreaViewLeft, 140+shopAreaViewHeight, kScreenWidth-2*goodsAreaViewLeft,goodsAreaViewHeight)];
        [self.contentView addSubview:_goodsAreaView];
        
        _lineView = [[UIView alloc] initWithFrame:CGRectMake(5, 140+shopAreaViewHeight + goodsAreaViewHeight+13, kScreenWidth - 10, 1)];
        _lineView.backgroundColor = [UIColor colorWithHue:0 saturation:0 brightness:0.85 alpha:1];
        [self.contentView addSubview:_lineView];
    }
    return self;
}

@end

在UITableView 中使用：


HomeViewController.h 代码

#ifndef HomeViewController_h

@interface HomeViewController : UIViewController

@property (nonatomic, strong) NSMutableArray *tableArray;
@property (strong, nonatomic) UITableView *mTableView;
@end
#endif

HomeViewController.m  部分代码

- (NSInteger)numberOfSectionsInTableView:(UITableView *)tableView{
//    NSLog(@"numberOfSectionsInTableView");
    return 1;
}

- (NSInteger)tableView:(UITableView *)tableView numberOfRowsInSection:(NSInteger)section
{
//    NSLog(@"numberOfRowsInSection:%d",self.tableArray.count);
    return self.tableArray.count;
}

下面的函数计算cell的高度

- (CGFloat)tableView:(UITableView *)tableView heightForRowAtIndexPath:(NSIndexPath *)indexPath
{
    
//    NSLog(@"heightForRowAtIndexPath-- height=%f",height);
    
    int shopAreaHeight=10;
    int goodsAreaHeight=10;
    itemModel *model = [self.tableArray objectAtIndex:indexPath.row];
    double itemshopprice=0;
    int rowindex=0,colindex=0;
    
    NSArray *arr = model.goodsArray;
    NSArray *newArr = model.ebGoodsArray;
    
    //NSLog(@"_kShopItemCols:%d",_kShopItemCols);

    int tmpebid=0;
    int ebidnum=0;
    BOOL moreItemDisplayed=false;
    if(arr){
        //NSLog(@"type4id:%d",model.type4id);
        int t1id=[_appDelegate getType1idByType4id:model.type4id];
        //NSLog(@"t1id:%d",t1id);
        NSMutableArray *ebidarrAll=[_appDelegate geEBArrByType1id:t1id];
        int ebidarrAllcount=ebidarrAll.count;
        //NSLog(@"ebidarrAllcount:%d",ebidarrAllcount);
        
        for(int m=0;m<ebidarrAllcount;m++)
        {
            int arrebid=[ebidarrAll[m] intValue];
            if(model.ebid==arrebid){
                [ebidarrAll removeObjectAtIndex:m];
                break;
            }
        }
       
        
        //NSLog(@"rr arr.count:%d",arr.count);
        for(int i=0;i<arr.count;i++){
            goodsModel *goods = [arr objectAtIndex:i];
            
            if(goods && goods.goodsid>0){
                double price=goods.price / 100;
                NSString *shopname=[_appDelegate getShopNameByEBID:goods.ebid];
                if(model.ebid==goods.ebid){
                    itemshopprice=price;
                }
                if(tmpebid!=goods.ebid && goods.ebid!=model.ebid){
                    tmpebid=goods.ebid;
                    
                    rowindex=floor((double)ebidnum / _kShopItemCols);
                    colindex=ebidnum % _kShopItemCols;
                   // NSLog(@"rr rowindex:%d,colindex:%d",rowindex,colindex);
                    
                    ebidnum++;
                    
                    // 为了找出不存在的商家
                    ebidarrAllcount=ebidarrAll.count;
                    for(int m=0;m<ebidarrAllcount;m++)
                    {
                        int arrebid=[ebidarrAll[m] intValue];
                        if(goods.ebid==arrebid || model.ebid==arrebid){
                            [ebidarrAll removeObjectAtIndex:m];
                            break;
                        }
                    }
                   
                }
            }
            else{
                //                NSLog(@"name:%@,price=%d",model.name,goods.price);
            }
        }
        
        
        // 显示不存在的商品的商家
        ebidarrAllcount=ebidarrAll.count;
        //NSLog(@"ebidarr not existed count:%d",ebidarrAllcount);
        for(int m=0;m<ebidarrAllcount;m++)
        {
            int tmpebid=[ebidarrAll[m] intValue];
           
            rowindex=floor((double)ebidnum / _kShopItemCols);
            colindex=ebidnum % _kShopItemCols;
            
            ebidnum++;
            
        }
    }
    //NSLog(@"rr kItemcolheight:%d,rowindex:%d",kItemcolheight,rowindex);
    shopAreaHeight = kItemcolheight * (rowindex+1);
    //NSLog(@"rr shopAreaHeight:%d,rowindex:%d",shopAreaHeight,rowindex);
    if(newArr){
        goodsAreaHeight = 0;
        tmpebid=0;
        int oneebidgoodsnum=0;
        rowindex=0;
        int oneebGoodsAreaHeight=0;
        int moreItemHeight=kItemcolheight*1.5;
        for(int i=0;i<newArr.count;i++){
            goodsModel *goods = [newArr objectAtIndex:i];
            // NSLog(@"show goods newArr i:%d",i);
            if(goods && goods.display && model.ebid!=goods.ebid && goods.goodsid>0){
                // double price=goods.price / 100;
                // NSString *shopname=[_appDelegate getShopNameByEBID:goods.ebid];
                if(tmpebid!=goods.ebid){
                    goodsAreaHeight+=oneebGoodsAreaHeight;
                    oneebGoodsAreaHeight=0;
                    rowindex=0;
                    oneebidgoodsnum=0;
                    moreItemDisplayed=false;
                    // NSLog(@"show goods shopname i:%@",shopname);
                    tmpebid=goods.ebid;
                    // 显示商家名称
                    goodsAreaHeight+=kItemcolheight*2;
                    //NSLog(@"rr 1 shopAreaHeight:%d,goodsAreaHeight:%d",shopAreaHeight,goodsAreaHeight);
                }
                
                rowindex=floor((double)oneebidgoodsnum / _kShopGoodsCols);
                if(rowindex > displayRowIndexMax){
                    if(goods.displayMore){
                        if(!moreItemDisplayed){
                            // 显示“收起”
                            moreItemDisplayed=true;
                        }
                    }
                    else{
                        if(!moreItemDisplayed){
                            // 显示“更多”
                            moreItemDisplayed=true;
                            oneebGoodsAreaHeight=moreItemHeight+(rowindex)*kOneGoodsHight;
                        }
                        continue;
                    }
                }
                {
                    rowindex=floor((double)oneebidgoodsnum / _kShopGoodsCols);
                    oneebGoodsAreaHeight=(rowindex+1)*kOneGoodsHight;
                    if(rowindex > displayRowIndexMax){
                        oneebGoodsAreaHeight=moreItemHeight+(rowindex+1)*kOneGoodsHight;
                    }
                    oneebidgoodsnum++;
                    //NSLog(@"rr oneebidgoodsnum:%d",oneebidgoodsnum);
                }
            }
            else{
                //                NSLog(@"name:%@,price=%d",model.name,goods.price);
            }
        }
        goodsAreaHeight+=oneebGoodsAreaHeight;
    }
    else{
        //        NSLog(@"name:%@,goodsarr=nil",model.name);
    }
    int newHeight=shopAreaHeight+goodsAreaHeight;
    //NSLog(@"rr newHeight:%d,shopAreaHeight:%d,goodsAreaHeight:%d",newHeight,shopAreaHeight,goodsAreaHeight);
    int height=kItemstartypos+newHeight+1;
    //NSLog(@"rr heightForRowAtIndexPath-- height:%d",height);
    return height;
}

下面的函数实现tableview对应的行

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath
{
    // NSLog(@"-------cellForRowAtIndexPath:%d ---------",indexPath.row);
    itemModel *model = [self.tableArray objectAtIndex:indexPath.row];
    if(model.itemid!=0){
        NSString * dentifier =  [NSString stringWithFormat:@"itemcell_%d",indexPath.row];
        shopCell *cell = [tableView dequeueReusableCellWithIdentifier:dentifier];
        if(cell == nil){
            //        NSLog(@"cell nil!");
            cell = [[shopCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier: dentifier];
        }
        else{
             //NSLog(@"cell exist!");
             // return cell;
            
            for(UIView *view in [cell.searchAreaView subviews])
            {
                [view removeFromSuperview];
            }
            for(UIView *view in [cell.shopAreaView subviews])
            {
                [view removeFromSuperview];
            }

        }
        cell.selectionStyle =  UITableViewCellSelectionStyleNone;
        [cell.image sd_setImageWithURL:[NSURL URLWithString:model.pic] placeholderImage:[UIImage imageNamed:@"yxshpic_default"]];
        if(_appDelegate.share == 1){
            [cell.share setImage:[UIImage imageNamed:@"fx_n.png"]forState:UIControlStateNormal];
            [cell.share setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
            cell.share.backgroundColor = [UIColor clearColor];
            [cell.share setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
            cell.share.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
            [cell.share addTarget:self action:@selector(onClicksShare:) forControlEvents:UIControlEventTouchUpInside];
            [cell.share setTag:(indexPath.row)];
        }
        cell.name.text = [NSString stringWithFormat:@"%@",model.name];
        cell = [self configureCell:cell atIndexPath:indexPath];
        return cell;
    }
    else{
        NSString * dentifier =  [NSString stringWithFormat: @"aditemcell%d",indexPath.row];
        adCell *cell = [tableView dequeueReusableCellWithIdentifier:dentifier];
        if(cell == nil){
            //        NSLog(@"ad cell nil!");
            cell = [[adCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier: dentifier];
        }
        else{
            // NSLog(@"ad cell exist!");
            // return cell;
        }
        cell.selectionStyle =  UITableViewCellSelectionStyleNone;
        [cell.image sd_setImageWithURL:[NSURL URLWithString:model.pic] placeholderImage:[UIImage imageNamed:model.pic]];
        return cell;
    }
}

下面的函数动态填充cell里的各元素并返回cell

- (shopCell *)configureCell:(shopCell *)cell atIndexPath:(NSIndexPath *)indexPath
{
    // NSLog(@"config:%d",indexPath.row);
    for(UIView *view in [cell.shopAreaView subviews])
    {
        [view removeFromSuperview];
    }
    for(UIView *view in [cell.goodsAreaView subviews])
    {
        [view removeFromSuperview];
    }
    int shopAreaHeight=10;
    int goodsAreaHeight=10;
    itemModel *model = [self.tableArray objectAtIndex:indexPath.row];
    double itemshopprice=0;
    NSString *itemshopname=[_appDelegate getShopNameByEBID:model.ebid];
    double price0=0.0,pricelast=0.0;
    int rowindex=0,colindex=0;
    NSArray *arr = model.goodsArray;
    NSArray *newArr = model.ebGoodsArray;
    int tmpebid=0;
    int ebidnum=0;
    if(arr){
       
        //NSLog(@"type4id:%d",model.type4id);
        int t1id=[_appDelegate getType1idByType4id:model.type4id];
        //NSLog(@"t1id:%d",t1id);
        NSMutableArray *ebidarrAll=[_appDelegate geEBArrByType1id:t1id];
        int ebidarrAllcount=ebidarrAll.count;
        //NSLog(@"ebidarrAllcount:%d",ebidarrAllcount);
        
        for(int m=0;m<ebidarrAllcount;m++)
        {
            int arrebid=[ebidarrAll[m] intValue];
            if(model.ebid==arrebid){
                [ebidarrAll removeObjectAtIndex:m];
                break;
            }
        }
       
        
       // NSLog(@"arr.count:%d",arr.count);
        for(int i=0;i<arr.count;i++){
            goodsModel *goods = [arr objectAtIndex:i];
            if(goods && goods.goodsid>0){
                double price=goods.price / 100;
                NSString *shopname=[_appDelegate getShopNameByEBID:goods.ebid];
                if(model.ebid==goods.ebid){
                    itemshopprice=price;
                }
                // 显示商家列表
                if(tmpebid!=goods.ebid && goods.ebid!=model.ebid){
                    tmpebid=goods.ebid;
                    rowindex=floor((double)ebidnum / _kShopItemCols);
                    colindex=ebidnum % _kShopItemCols;
                    //  NSLog(@"lowindex:%d,colindex:%d",lowindex,colindex);
                    int posx=_kShopItemWidth*colindex;
                    int posy=kItemcolheight*rowindex;
                    int labelwidth=_kShopItemWidth;
                    int labelheight=kItemcolheight;
                    //  NSLog(@"label1:%d,%d,%d,%d",posx,posy,labelwidth,labelheight);
                    UIButton *shoplabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                    [shoplabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentCenter];
                    [shoplabel setTitle:[NSString stringWithFormat:@"%@",shopname] forState: UIControlStateNormal];
                    shoplabel.backgroundColor = [UIColor clearColor];
                    if(goods.display){
                        [shoplabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
                    }
                    else{
                        [shoplabel setTitleColor:[UIColor blackColor]forState:UIControlStateNormal];
                    }
                    shoplabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                    [shoplabel addTarget:self action:@selector(shopItemClick:) forControlEvents:UIControlEventTouchUpInside];
                    [shoplabel setTag:(indexPath.row*100+goods.ebid)];
                    [cell.shopAreaView addSubview:shoplabel];
                    ebidnum++;
                    
                   
                    // 为了找出不存在的商家
                    ebidarrAllcount=ebidarrAll.count;
                    for(int m=0;m<ebidarrAllcount;m++)
                    {
                        int arrebid=[ebidarrAll[m] intValue];
                        if(goods.ebid==arrebid || model.ebid==arrebid){
                            [ebidarrAll removeObjectAtIndex:m];
                            break;
                        }
                    }
                    
                   
                }
            }
            else{
//                NSLog(@"name:%@,price=%d",model.name,goods.price);
            }
        }
       
        // 显示不存在的商品的商家
        ebidarrAllcount=ebidarrAll.count;
        //NSLog(@"ebidarr not existed count:%d",ebidarrAllcount);
        for(int m=0;m<ebidarrAllcount;m++)
        {
            int tmpebid=[ebidarrAll[m] intValue];
            NSString *shopname=[_appDelegate getShopNameByEBID:tmpebid];
            rowindex=floor((double)ebidnum / _kShopItemCols);
            colindex=ebidnum % _kShopItemCols;
            //  NSLog(@"lowindex:%d,colindex:%d",lowindex,colindex);
            
            /*
            int posx=_kShopItemWidth*colindex;
            int posy=kItemcolheight*rowindex+2;
            int labelwidth=15;
            int labelheight=15;
            //  NSLog(@"label1:%d,%d,%d,%d",posx,posy,labelwidth,labelheight);
            // 显示搜索图标
            UIButton *websearchlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
            [websearchlabel setImage:[UIImage imageNamed:@"search_k.png"]forState:UIControlStateNormal];
            [websearchlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
            websearchlabel.backgroundColor = [UIColor clearColor];
            [websearchlabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
            websearchlabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
            [websearchlabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
            [websearchlabel setTag:(indexPath.row*100+tmpebid)];
            [cell.shopAreaView  addSubview:websearchlabel];
            */
            
            
            
            // 显示商家名称
            int posx=_kShopItemWidth*colindex;
            int posy=kItemcolheight*rowindex;
            int labelwidth=_kShopItemWidth;
            int labelheight=kItemcolheight;
            UIButton *shoplabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
            [shoplabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentCenter];
            [shoplabel setTitle:[NSString stringWithFormat:@"%@",shopname] forState: UIControlStateNormal];
            shoplabel.backgroundColor = [UIColor clearColor];
            
            [shoplabel setTitleColor:self.view.tintColor forState:UIControlStateNormal];
            
            shoplabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
            [shoplabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
            [shoplabel setTag:(indexPath.row*100+tmpebid)];
            [cell.shopAreaView addSubview:shoplabel];
            ebidnum++;
            
        }
  
    }
    shopAreaHeight = kItemcolheight * (rowindex+1);
    //NSLog(@"shopAreaHeight=%d,rowindex=%d",shopAreaHeight,rowindex);
    if(newArr){
        goodsAreaHeight = 0;
        tmpebid=0;
        int oneebidgoodsnum=0;
        rowindex=0;
        int oneebGoodsAreaHeight=0;
        BOOL moreItemDisplayed=false;
        int moreItemHeight=kItemcolheight*1.5;
        for(int i=0;i<newArr.count;i++){
            goodsModel *goods = [newArr objectAtIndex:i];
            // NSLog(@"show goods newArr i:%d",i);
            if(goods && goods.display && model.ebid!=goods.ebid && goods.goodsid>0){
                double price=goods.price / 100;
                NSString *shopname=[_appDelegate getShopNameByEBID:goods.ebid];
                if(tmpebid!=goods.ebid){
                    goodsAreaHeight+=oneebGoodsAreaHeight;
                    oneebGoodsAreaHeight=0;
                    rowindex=0;
                    oneebidgoodsnum=0;
                    moreItemDisplayed=false;
                    //NSLog(@"show goods shopname i:%@",shopname);
                    tmpebid=goods.ebid;
                    // 显示商家名称
                    int posx=0;
                    int posy=goodsAreaHeight;
                    int labelwidth=150;
                    int labelheight=kItemcolheight;
                    //NSLog(@"显示商家名称 shopAreaHeight:%d,goodsAreaHeight:%d,posy:%d,labelheight:%d",shopAreaHeight,goodsAreaHeight,posy,labelheight);
                    UIButton *shoplabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                    [shoplabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                    [shoplabel setTitle:[NSString stringWithFormat:@"%@相关商品 | 隐藏",shopname] forState: UIControlStateNormal];
                    shoplabel.backgroundColor = [UIColor clearColor];
                    [shoplabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
                    shoplabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                    [shoplabel addTarget:self action:@selector(shopItemClick:) forControlEvents:UIControlEventTouchUpInside];
                    [shoplabel setTag:(indexPath.row*100+goods.ebid)];
                    [cell.goodsAreaView addSubview:shoplabel];
                    
                    if(goods.ebid != 12){ // J1 没有
                        // 显示官网同品类搜索图标
                        /*
                        posx=kScreenWidth - 135;
                        posy=goodsAreaHeight+3;
                        labelwidth=15;
                        labelheight=15;
                        UIButton *websearchlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                        [websearchlabel setImage:[UIImage imageNamed:@"search_k.png"]forState:UIControlStateNormal];
                        [websearchlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                        websearchlabel.backgroundColor = [UIColor clearColor];
                        [websearchlabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
                        websearchlabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                        [websearchlabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
                        [websearchlabel setTag:(indexPath.row*100+goods.ebid)];
                        [cell.goodsAreaView addSubview:websearchlabel];
                         */
                        // 显示官网同品类搜索
                        posx=kScreenWidth - 145;
                        posy=goodsAreaHeight;
                        labelwidth=120;
                        labelheight=kItemcolheight;
                        //NSLog(@"官网同品类搜索 shopAreaHeight:%d,goodsAreaHeight:%d,posy:%d,labelheight:%d",shopAreaHeight,goodsAreaHeight,posy,labelheight);
                        UIButton *shopsearchlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                        [shopsearchlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentRight];
                        [shopsearchlabel setTitle:[_appDelegate getShopSearchNameByEBID:goods.ebid] forState: UIControlStateNormal];
                        //NSLog(@"显示官网同品类搜索:%@",[_appDelegate getShopSearchNameByEBID:goods.ebid]);
                        shopsearchlabel.backgroundColor = [UIColor clearColor];
                        [shopsearchlabel setTitleColor:self.view.tintColor forState:UIControlStateNormal];
                        shopsearchlabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                        [shopsearchlabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
                        [shopsearchlabel setTag:(indexPath.row*100+goods.ebid)];
                        [cell.goodsAreaView addSubview:shopsearchlabel];
                    }
                    
                    goodsAreaHeight+=labelheight*1.5;
                }
                rowindex=floor((double)oneebidgoodsnum / _kShopGoodsCols);
                if(rowindex > displayRowIndexMax){
                    if(goods.displayMore){
                        if(!moreItemDisplayed){
                            // 显示“收起”
                            moreItemDisplayed=true;
                            int posx=(_kShopGoodsWidth-kScreenShopGoodsPicWidth)/2;
                            int posy=goodsAreaHeight+rowindex*kOneGoodsHight;
                            int labelwidth=200;
                            int labelheight=kItemcolheight;
                            UIButton *morelabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                            [morelabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                            [morelabel setTitle:[NSString stringWithFormat:@"收起 < "] forState: UIControlStateNormal];
                            morelabel.backgroundColor = [UIColor clearColor];
                            [morelabel setTitleColor:[UIColor blackColor]forState:UIControlStateNormal];
                            morelabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                            [morelabel addTarget:self action:@selector(goodsMoreItemClick:) forControlEvents:UIControlEventTouchUpInside];
                            [morelabel setTag:(indexPath.row*100+goods.ebid)];
                            [cell.goodsAreaView addSubview:morelabel];
                        }
                    }
                    else{
                        if(!moreItemDisplayed){
                            // 显示“更多”
                            moreItemDisplayed=true;
                            int posx=(_kShopGoodsWidth-kScreenShopGoodsPicWidth)/2;
                            int posy=goodsAreaHeight+rowindex*kOneGoodsHight;
                            int labelwidth=200;
                            int labelheight=kItemcolheight;
                            UIButton *morelabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                            [morelabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                            [morelabel setTitle:[NSString stringWithFormat:@"更多 > "] forState: UIControlStateNormal];
                            morelabel.backgroundColor = [UIColor clearColor];
                            [morelabel setTitleColor:[UIColor blackColor]forState:UIControlStateNormal];
                            morelabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                            [morelabel addTarget:self action:@selector(goodsMoreItemClick:) forControlEvents:UIControlEventTouchUpInside];
                            [morelabel setTag:(indexPath.row*100+goods.ebid)];
                            [cell.goodsAreaView addSubview:morelabel];
                            oneebGoodsAreaHeight=moreItemHeight+(rowindex)*kOneGoodsHight;
                        }
                        continue;
                    }
                    
                }
                {
                    // 显示一个商家的商品列表
                    rowindex=floor((double)oneebidgoodsnum / _kShopGoodsCols);
                    colindex=oneebidgoodsnum % _kShopGoodsCols;
                    int curgoodstopy=goodsAreaHeight+rowindex*kOneGoodsHight;
                    oneebGoodsAreaHeight=(rowindex+1)*kOneGoodsHight;
                    if(rowindex > displayRowIndexMax){
                        curgoodstopy+=moreItemHeight;
                        oneebGoodsAreaHeight=moreItemHeight+(rowindex+1)*kOneGoodsHight;
                    }
                    //NSLog(@"show goods oneebidgoodsnum=%d,_kShopGoodsCols:%d,rowindex:%d,colindex:%d",oneebidgoodsnum,_kShopGoodsCols,rowindex,colindex);
                    int posx=_kShopGoodsWidth*colindex+(_kShopGoodsWidth-kScreenShopGoodsPicWidth)/2;
                    int posy=curgoodstopy;
                    int labelwidth=kScreenShopGoodsPicWidth;
                    int labelheight=kScreenShopGoodsPicHeight;
                    //NSLog(@"图片:x:%d,y:%d,w:%d,h:%d",posx,posy,labelwidth,labelheight);
                    UIView *picView = [[UIControl alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)] ;
                    picView.backgroundColor = [UIColor clearColor];
                    [(UIControl *)picView addTarget:self action:@selector(goodsClick:) forControlEvents:UIControlEventTouchUpInside];
                    UIImageView *goodsPicView = [[UIImageView alloc] initWithFrame:CGRectMake(0,0,labelwidth,labelheight)];
                    [goodsPicView sd_setImageWithURL:[NSURL URLWithString:goods.pic] placeholderImage:[UIImage imageNamed:@"yxshpic_default.png"]];//yxshpic_default
                    [(UIControl *)picView addSubview:goodsPicView];
                    [(UIControl *)picView setTag:(indexPath.row*1000+i)];
                    [cell.goodsAreaView addSubview:picView];
                    
                    posy=curgoodstopy+kScreenShopGoodsPicHeight;
                    labelwidth=kScreenShopGoodsTextWidth;
                    labelheight=kScreenShopGoodsTextHeight;
                    //NSLog(@"文字:x:%d,y:%d,w:%d,h:%d",posx,posy,labelwidth,labelheight);
                    UIButton *goodstextlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                    [goodstextlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                    [goodstextlabel setTitle:[NSString stringWithFormat:@"%d.%@",(oneebidgoodsnum+1),goods.name] forState: UIControlStateNormal];
                    goodstextlabel.backgroundColor = [UIColor clearColor];
                    goodstextlabel.titleLabel.lineBreakMode=0;
                    [goodstextlabel setTitleColor:[UIColor blackColor]forState:UIControlStateNormal];
                    goodstextlabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                    [goodstextlabel addTarget:self action:@selector(goodsClick:) forControlEvents:UIControlEventTouchUpInside];
                    [goodstextlabel setTag:(indexPath.row*1000+i)];
                    [cell.goodsAreaView addSubview:goodstextlabel];
                    
                    posy=curgoodstopy+kScreenShopGoodsPicHeight+kScreenShopGoodsTextHeight;
                    labelwidth=kScreenShopGoodsPriceWidth;
                    labelheight=kScreenShopGoodsPriceHeight;
                    //NSLog(@"价格:x:%d,y:%d,w:%d,h:%d",posx,posy,labelwidth,labelheight);
                    UIButton *goodspricelabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                    [goodspricelabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                    if(price > 0){
                        [goodspricelabel setTitle:[NSString stringWithFormat:@"%@:￥%.0f",shopname,price] forState: UIControlStateNormal];
                    }
                    else{
                        [goodspricelabel setTitle:[NSString stringWithFormat:@"%@:查看",shopname] forState: UIControlStateNormal];
                    }
                    
                    goodspricelabel.backgroundColor = [UIColor clearColor];
                    [goodspricelabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
                    goodspricelabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                    [goodspricelabel addTarget:self action:@selector(goodsClick:) forControlEvents:UIControlEventTouchUpInside];
                    [goodspricelabel setTag:(indexPath.row*1000+i)];
                    [cell.goodsAreaView addSubview:goodspricelabel];
                    
                    posx=_kShopGoodsWidth*colindex+(_kShopGoodsWidth-kScreenShopGoodsPicWidth)/2+80;
                    posy=curgoodstopy+kScreenShopGoodsPicHeight+kScreenShopGoodsTextHeight-12;
                    labelwidth=kScreenShopGoodsPriceWidth;
                    labelheight=kScreenShopGoodsPriceHeight;
                    
                    if(price > 0){
                    UIButton *pricenotifylabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
                    if([_appDelegate isFocused:goods.goodsid]){
                        //NSLog(@"view guanbi");
                        [pricenotifylabel setImage:[UIImage imageNamed:@"jjtzs_h.png"]forState:UIControlStateNormal];
                        goods.focused=true;
                    }
                    else{
                        //NSLog(@"view kaiqi");
                        [pricenotifylabel setImage:[UIImage imageNamed:@"jjtzs_n.png"]forState:UIControlStateNormal];
                        goods.focused=false;
                    }

                    [pricenotifylabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
                    pricenotifylabel.backgroundColor = [UIColor clearColor];
                    [pricenotifylabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
                    pricenotifylabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
                    [pricenotifylabel addTarget:self action:@selector(onClicksUnOrFocus:) forControlEvents:UIControlEventTouchUpInside];
                    [pricenotifylabel setTag:(indexPath.row*1000+i)];
                    [cell.goodsAreaView addSubview:pricenotifylabel];
                    }
                    if(colindex==0 && (i+_kShopGoodsCols)<newArr.count && rowindex!=displayRowIndexMax){
                        posy=curgoodstopy+kScreenShopGoodsPicHeight+kScreenShopGoodsTextHeight+kScreenShopGoodsPriceHeight+5;
                        UIView *tmplineView = [[UIView alloc] initWithFrame:CGRectMake(0, posy, kScreenWidth - kGoodsAreaViewGap*2, 0.7)];
                        tmplineView.backgroundColor = [UIColor colorWithHue:0 saturation:0 brightness:0.85 alpha:0.85];
                        [cell.goodsAreaView addSubview:tmplineView];
                    }
                    
                    oneebidgoodsnum++;
                }
            }
            else{
                //                NSLog(@"name:%@,price=%d",model.name,goods.price);
            }
        }
        
        goodsAreaHeight+=oneebGoodsAreaHeight;
        cell.itemshop.text = [NSString stringWithFormat:@"%@:",itemshopname];
        if(itemshopprice > 0){
            cell.itemshopprice.text = [NSString stringWithFormat:@"￥%.0f",itemshopprice];
        }
        else{
            cell.itemshopprice.text = [NSString stringWithFormat:@"查看"];
        }
        
        if(model.ebid != 12){ // J1 没有
            // 显示官网同品类搜索图标
            int posx=0;
            int posy=3;
            int labelwidth=15;
            int labelheight=15;
            /*
            UIButton *websearchlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
            [websearchlabel setImage:[UIImage imageNamed:@"search_k.png"]forState:UIControlStateNormal];
            [websearchlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
            websearchlabel.backgroundColor = [UIColor clearColor];
            [websearchlabel setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
            websearchlabel.titleLabel.font = [UIFont systemFontOfSize: 11.0];
            [websearchlabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
            [websearchlabel setTag:(indexPath.row*100+model.ebid)];
            [cell.searchAreaView addSubview:websearchlabel];
             */
            // 显示官网同品类搜索
            posx=0;
            posy=0;
            labelwidth=120;
            labelheight=20;
            //NSLog(@"官网同品类搜索 shopAreaHeight:%d,goodsAreaHeight:%d,posy:%d,labelheight:%d",shopAreaHeight,goodsAreaHeight,posy,labelheight);
            UIButton *shopsearchlabel = [[UIButton alloc] initWithFrame:CGRectMake(posx,posy,labelwidth,labelheight)];
            [shopsearchlabel setContentHorizontalAlignment:UIControlContentHorizontalAlignmentRight];
            [shopsearchlabel setContentVerticalAlignment:UIControlContentVerticalAlignmentCenter];
            [shopsearchlabel setTitle:[_appDelegate getShopSearchNameByEBID:model.ebid] forState: UIControlStateNormal];
            // NSLog(@"item显示官网同品类搜索:%@",[_appDelegate getShopSearchNameByEBID:model.ebid]);
            shopsearchlabel.backgroundColor = [UIColor clearColor];
            [shopsearchlabel setTitleColor:self.view.tintColor forState:UIControlStateNormal];
            shopsearchlabel.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
            [shopsearchlabel addTarget:self action:@selector(shopSearchItemClick:) forControlEvents:UIControlEventTouchUpInside];
            [shopsearchlabel setTag:(indexPath.row*100+model.ebid)];
            [cell.searchAreaView addSubview:shopsearchlabel];
        }

        
        
        // 降价通知
        int goodsid=0;
        goodsModel *goods;
        arr = model.goodsArray;
        if(arr){
            for(int i=0;i<arr.count;i++){
                goods = [arr objectAtIndex:i];
                if(goods && goods.ebid==model.ebid){
                    goodsid=goods.goodsid;
                    if(goods.price > 0){
                        if([_appDelegate isFocused:goodsid]){
                            //NSLog(@"view guanbi");
                            [cell.focus setImage:[UIImage imageNamed:@"jjtzs_h.png"]forState:UIControlStateNormal];
                            goods.focused=true;
                        }
                        else{
                            //NSLog(@"view kaiqi");
                            [cell.focus setImage:[UIImage imageNamed:@"jjtzs_n.png"]forState:UIControlStateNormal];
                            goods.focused=false;
                        }
                        
                    }
                    break;
                }
            }
        }
                
        
        [cell.focus setContentHorizontalAlignment:UIControlContentHorizontalAlignmentLeft];
        cell.focus.backgroundColor = [UIColor clearColor];
        [cell.focus setTitleColor:[UIColor redColor]forState:UIControlStateNormal];
        cell.focus.titleLabel.font = [UIFont systemFontOfSize: kTextFontsize1];
        [cell.focus addTarget:self action:@selector(onClicksUnOrFocus:) forControlEvents:UIControlEventTouchUpInside];
        
        [cell.focus setTag:(indexPath.row*1000+eb_goods_max)];
        
    }
    else{
//        NSLog(@"name:%@,goodsarr=nil",model.name);
    }

    int newHeight=shopAreaHeight+goodsAreaHeight;
    //NSLog(@"newHeight:%d,shopAreaHeight:%d,goodsAreaHeight:%d",newHeight,shopAreaHeight,goodsAreaHeight);

    CGRect rect = cell.frame;
    rect.origin.x = rect.origin.x;
    rect.origin.y = rect.origin.y;
    rect.size.height = kItemstartypos+newHeight+10;
    cell.frame=rect;
    
    CGRect lineRect = cell.lineView.frame;
    lineRect.origin.x = lineRect.origin.x;
    lineRect.origin.y = kItemstartypos+newHeight+10;
    lineRect.size.height = lineRect.size.height;
    cell.lineView.frame=lineRect;
    
     CGRect goodsrect = cell.goodsAreaView.frame;
     goodsrect.origin.x = goodsrect.origin.x;
    goodsrect.origin.y = kItemstartypos+shopAreaHeight+1;
     goodsrect.size.height = goodsAreaHeight+1;
     cell.goodsAreaView.frame=goodsrect;
    
    CGRect shoprect = cell.shopAreaView.frame;
    shoprect.origin.x = shoprect.origin.x;
    shoprect.origin.y = shoprect.origin.y;
    shoprect.size.height = shopAreaHeight+1;
    cell.shopAreaView.frame=shoprect;
    
    return cell;
}

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