今年看到一篇文章还是很受启发。

If you have the guts to start selling what you believe in, customers who share your perspective will join in the cause. Not everyone will follow, but if you can inspire thousands of customers to tell the world how amazing you are, you‘ll have a chance to build something memorable.

No matter how crowded the category is in the beginning, you have to become the brand that everyone picks. Your story, your product, and your value will make customers choose your product over the others.

Why Consumer Hardware Start-ups Fail