Journalists have the ability to state a thing more clearly. What can we learn from them to help us report or explain things like them?

       There are six ways as follows：

       1. Know your audience and adapt your voice accordingly (认清受众。对应调整声音)

Spend some time carefully defining who you want to read your content and figuring out their interests and behaviors.

       2. Understand five determinants of "newsworthiness" (明确“新闻报道价值”的五个决定性因素)

Timing, Significance, Proximity, Prominence, Interest.

Proximity: Is the topic close enough to readers for it to pique their attention?

Prominence: Put simply, why should people care?

       3. There are lots of facts, but only one core story (事实有非常多，但核心仅仅有一个)

Remenber that, as a content marketer, the first goal is storytelling.

Draw readers in with text that entertains them, gives them answers and makes them want to learn more, then close everything out with a conclusion that ties it all together and reinforces what you‘ve just said.

       4.  Support your claims (支持你的说法)

No journalist would send his or her editor an article full of unsupported statements.

Beyond a credibility boost, supplementing what you say can also help readers make sense of more complex subjects.

       5.  Package and Repackage your content (不断包装你的内容)

Quality content has potential beyond a single piece of text.

When you‘re brainstorming, try thinking about ideas in a broader sense.

       6.  If you haven‘t done the necessary legwork, it‘s going to show (假设没有搜集工作，别人会知道的)

When someone choose to read your content, they‘re dedicating part of their day to checking out what you have to say.

Show them you value their time and they‘ll respond by coming back for more.

这六点事实上告诉了我们在写文章或者在说话时要注意的地方。

首先。我们应该弄清楚我们的对象是谁。你不可能给一个艺术家去谈论你的科技问题吧

其次， 要明确意义，重要性，一些毫无意义的东西给读者看。那不是浪费人家时间

然后。 我们的精力是有限的，要有核心和重点，不能范谈，由于这样会让人看了半天不知所以然

再， 要有支持的观念，还要包装，就是举一反三，帮助更好地理解

最后， 一定要有积累。你都没有预先准备好，那写出来的东西会不会就非常空洞呢！